Previous research introduced coopetition a strategy for technological innovation in hightech sector. With over 40,000 copies sold and now in its 9th printing, coopetition is a business strategy. Facing the challenge of hypercompetition fast, smart, bold. Collaboration and competition have been traditionally viewed as opposing types of interorganizational relationships where competing. This theory builds on the view that the best regulatory systems require a mix of competition and cooperation across various levels of. To see what your friends thought of this book, please sign up. Coopetition is a business strategy that uses insights gained from game theory to understand when it is better for competitors to work together. Using the resourcebased view rbv of the firm as a theoretical lens, we offer arguments for i why rival firms adopt coopetition strategy in hypercompetitive. Hypercompetition results from the strategic maneuvering and rapid. Nalebuff had in mind when they wrote coopetition, a book about the game theory strategy thats changing the game of business, as.